Researcher tackles impact of a CMO's life events on businesses' bottom line
When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal proble
When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal proble This story matters for Science & Discovery readers tracking student. Reported by phys.org. Read the full original at the source link below.
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