How to win shares and influence fast-food market: Warm and fuzzy can't cut it
New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness. This story matters for Science & Discovery readers tracking student. Reported by phys.org. Read the full original at the source link below.
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